Stop putting off the most important growth tasks and activities and start managing your time for the maximum outcomes. You’ve all heard the saying, “What you focus on grows.” It’s time to narrow your focus on your goals. If your goal is enrollment, the next step is creating a strategic plan for enrollment.
Having a very specific goal is key because it allows you to track and measure how you're actually doing towards those goals. When it comes to enrollment specifically and lead generation, the biggest thing is consistency is key. Consistency trumps almost everything else. You have to show up consistently and frequently in order to let people know you exist.
It might feel to you like you are bothering people too much, but what I can tell you is sales is service. As studio owners, we typically have a servant's heart and we want to serve our community and our clients Well, sales is service, and the sooner you embrace that idea and understand that when you reach them through multiple touchpoints in a variety of ways, they will see it better. It’s a noisy marketplace and most of the time they don’t see you in between all the other advertising. You are giving them an opportunity to see you.
These opportunities should encompass all the platforms to reach them: email, social media - on all apps, etc. Everyone takes in information in different places, so you want to make sure you are getting in front of all your people, and not just a few. And it needs to be consistent, not sporadic.
If you make the decision and decide to do something about your business today, you will see the fruits of your labor.
If you are thinking that you’ll just wait until after the show, after the holidays, after the next thing, you need to start now. Momentum needs to happen before the plane takes off. Start building that momentum to move toward your goals. You have to do the work to get there.
Eat the frog and focus on the activities that will help you reach your goals first. If you tell me your number one goal is growth then your strategic plan should be focused on how to make this happen. If you show up consistently, take action, and do the work, you will reach those goals. But if you play the waiting game and wait to start the actions, wait to do the work, then you will still be in the same place next week, next month, next year.
If you are at a place where it doesn't feel like anything's working and you don't know where the gaps are, there is support out there for you. Your studio is unique, your challenges are unique, and you should have solutions that are unique because what you need is not necessarily what somebody else down the road needs. My hope is that studio owners will start to see that a cookie-cutter approach isn't the best way because you are special.