3 Most Common Mistakes Dance Studio Owners Make on Social Media

Part of my job as a Dance Studio Strategist and Business Coach is going through and auditing social media pro profiles and online presence for studio owners. I can immediately pick out some of the most common things that might be little mistakes, but those little mistakes add up and they can end up in lost engagement, lost customers, and not knowing what to do.

Mistake #1: All Posts are Call-to-Action Posts

We need call-to-action posts because we want people to know how to enroll. But these shouldn’t be the only types of posts you post on your social media. It makes your timeline feel like all you want to do is sell to them. These posts don’t ask for engagement! We need content that allows them to envision their child or themself as part of your studio culture, with a few call-to-action posts sprinkled throughout. 

Mistake #2: Not Writing Descriptions with Your Videos or Photos

You have to include a written description and use hashtags on Instagram and TikTok. Let the people know what the content is about. Write about the ‘why’ you are sharing it with the world. You need those descriptions to stop people from just scrolling.

Mistake #3: The Content is Too Generic.

What I mean by that is you're trying to talk to everybody, which means you're not talking to anybody. When you post things that say “Enroll in our studio. Classes are open” and that's all that you have out there, you’re not talking to specific groups of people and you’re missing out. You are not connecting with that person. That’s where your call to actions then become unclear to people. They don't know if you're talking to them. 

Every post should have one intention and one audience. Create your post like you are talking to them across the table.

Social media is all about us having multiple touchpoints to drive engagement. Try different things. Maybe have a contest, ask for input, ask a random question, post a picture, and create posts for the audience of your open classes.